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Brand guidelines.

The essentials for representing ArboraX consistently — our logo, colour palette, and typography, plus a few simple rules that keep the brand looking like itself everywhere it appears.

The logo

The ArboraX wordmark is set in Poppins Medium, always accompanied by the lime seed dot. Give it room to breathe and keep it legible — it works on both our light canvas and dark ink backgrounds.

ArboraX
ArboraX

Colour

Ink is our primary brand colour and carries most text and surfaces. Lime is the single accent — used sparingly, it signals growth and marks the seed. Canvas and White provide the calm, spacious backgrounds the system is built on.

Ink

#1C3B44

Lime

#BDC936

Canvas

#F3F4F7

White

#FFFFFF

Link Blue

#007AFF

Typography

ArboraX uses Poppins throughout — a geometric sans that stays friendly at display sizes and clean in body copy. Headings use Medium (500) with tight tracking; body text uses Regular (400) and Light (300).

Display · Poppins Medium

Grow with clarity

Heading · Poppins Medium

Built for operators

Body · Poppins Regular

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Do & don't

A few rules keep the brand consistent wherever it shows up.

Do

  • Keep the seed dot lime and pair it with the wordmark.
  • Give the logo clear space on all sides.
  • Use Ink for text and Lime only as a small accent.
  • Lean on generous whitespace and Poppins.

Don't

  • Recolour, stretch, or add effects to the logo.
  • Flood layouts with Lime — it's an accent, not a fill.
  • Swap Poppins for another typeface.
  • Place the wordmark on busy or low-contrast backgrounds.

ArboraX creates practical, no-fluff guides for builders, marketers, and creators. This guide is part of our free resources series — built to give you real, working systems without the overhead. All for free.

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